Have you ever been out to a restaurant or a business and been appalled by their menu or building sign? Our world needs graphic artists to help make everything more visually appealing. Consumers can be drawn into a store because of the store front sign or advertisement. It is VERY important to make a design appealing and clear in order to reach the desired target audience. Any business owner is aware that they need an eye popping design to brand their company.

Part I: Select a business

1. Take a photograph of their store front (where the sign is)
2. Take a business card, take out menu, or advertisement flyer available for consumers
3. Ask questions to find out more about the store

Who is their target audience?
What is their objective?

Part II: Pin 10 new visuals that help inspire design

It helps to find visuals as references to inspire new ideas. You are going to gather visual resources to help in the design process.

Part III: Create a plan

You must redesign the business sign, business logo, and one piece of marketing material
Please complete the "business design plan" document

Part IV: Design

Use Photoshop or Adobe Illustrator to assist in the designing process.

Part V: Critique

Work with a partner to critique